Privacy Policy
Last Updated: June 2026
Operated by: Aura Financial Capital
1. Our Commitment to Privacy
At Aura Prime Wealth and our parent entity, Aura Financial Capital, we recognize the immense trust you place in us when sharing your personal and financial information. Protecting your privacy is a fundamental pillar of our fiduciary duty. This Privacy Policy outlines how we handle your personal data in strict compliance with the UAE Personal Data Protection Law (PDPL) and international data protection standards.
2. Data Controller
The data controller responsible for your information is:
Aura Financial Capital
Registered Office: Al Bateen Towers, C2-1801, P.O. Box 111422, Abu Dhabi, UAE
3. Information We Collect
To provide our bespoke wealth management and advisory services, we collect and process the following categories of data:
- Personal Identification: Full name, date of birth, nationality, Emirates ID, passport details, and residency status.
- Contact Information: Email addresses (primary and secondary), phone numbers, and physical addresses.
- Financial and Tax Data: Source of wealth, bank details, investment objectives, risk tolerance, tax residency, and Tax Identification Numbers (TINs).
- Technical Data: IP addresses, browser type, and cookies via our Website analytics (to improve user experience).
4. How We Use Your Information
We use your data exclusively for:
- Onboarding and conducting mandatory Know Your Customer (KYC) and Anti-Money Laundering (AML) checks as required by the UAE Central Bank and regulatory authorities.
- Managing, administering, and reviewing your investment portfolios.
- Communicating with you regarding your account, market updates, and service enhancements (only with your explicit consent for marketing).
- Complying with legal, regulatory, or tax reporting obligations (e.g., FATCA/CRS).
5. Legal Basis for Processing
Our lawful bases for processing your data include:
- Contractual Necessity: To execute the advisory agreement and manage your wealth.
- Legal Obligation: To comply with regulatory reporting and AML/CFT laws.
- Legitimate Interests: To ensure the security and integrity of our services, provided your rights and freedoms are not overridden.
- Consent: Where required, we will seek your explicit consent for specific data processing activities.
6. Data Security
We employ bank-grade encryption, secure servers, and strict internal access controls. Access to your personal data is strictly limited to authorized personnel of Aura Financial Capital who have a "need to know" for performing their duties.
7. Data Retention
We retain your personal data for a minimum period required by UAE regulatory authorities (typically 5 to 7 years after the termination of our client relationship) or as necessary to resolve disputes and enforce agreements.
8. Your Rights (Subject to Regulatory Limitations)
Under the UAE PDPL, you have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate or incomplete data.
- Request the erasure of your data (subject to mandatory legal retention periods).
- Withdraw consent for specific marketing communications.
To exercise these rights, please contact our Data Privacy Officer at info@auraprimewealth.com.
9. Cookies
We use minimal cookies to ensure the functionality of our Website. Non-essential cookies (e.g., marketing or analytics) are only activated with your prior consent via our cookie banner.
10. Updates
This Privacy Policy is reviewed annually and may be updated to reflect changes in law or our service offerings.
11. Contact Us
If you have any questions regarding this Privacy Policy, please contact our registered office:
Registered Office:
Al Bateen Towers, C2-1801, P.O. Box 111422, Abu Dhabi, UAE
Email: info@auraprimewealth.com
Aura Prime Wealth is the service brand of Aura Financial Capital. © 2026 All rights reserved.